After my recent post, Organic vs Local Food – does it really matter to you? and the question that I posed in the posts title, I came across a new documentary film that interestingly poses a similar question.


‘What’s Organic About Organic’ tells the story of the organic farming sector through six individuals who are all involved in differing aspects of the organic community. Covering the story from farm fields to government meetings and industry trade shows , the film delves into the debates that have arisen as a grassroots agricultural movement evolves into a booming international market.

The first film by producer/director Shelley Rogers, ‘What’s Organic About Organic’ looks at the complex world of organic farming, and the challenges that family farmers face in the global organic marketplace, and the often-confusing regulations that govern it all. 

Seeking to spark thought-provoking questions, it tries to show that there are no easy answers to such questions as: What is the true cost of our food?  and Which is better—local or organic?

You can watch the 1 minute trailer here.


The participants include

Jim Gardner, a certified organic dairy farmer who distributes products under the Organic Valley label;

John Goryzynski, a formerly certified organic vegetable farmer who markets directly to happy vegetable customers at NY Union Square Greenmarket

Marty Mesh former advocate and FOG executive director (that’s Florida Certified Organic Growers and Consumers);

Urvashi Rangon, PhD, an environmental health scientist and consumer advocate, Consumers Union, who developed both and websites; 

Greg Swartz, a farmer and NOFA-NY executive director (that’s Northeast Organic Farming Assn of N.Y ).

What do you think? I’m looking forward to seeing the whole documentary.

direct You Tube address for this link

  1. Hello from Sharon McNary in the KPCC newsroom at Southern California Public Radio. We’ve got a new garden page and we’re asking people to describe how a garden is changing their lives. There’s also a place to upload photos of gardeners and their best produce photos. Hope you enjoy it! Here’s the link:
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    Sharon McNary
    Public Insight Journalism at KPCC

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  3. Hi nice post. Even city people would find the post immensely interesting. Not everyone is familiar with the goings on in a farm environment. Its own problems, challenges and fun as well. This post gives us in a glimpse of that. In fact that is what I saw jump at me when I read this. Thanks for the informative post.
    Makes good reading!
    Joost Hoogstrate

Near River Produce - Real food direct from our farm located on the NSW Mid North Coast